Those are enterprise GRC platforms bought by the CCO or CPO they live above marketing-ops. LaunchSynapse sits inside the campaign pipeline, where the exposure originates. OneTrust answers 'is our AI governed?'. We answer 'does this specific campaign ship clean, portable, and provable today?'

The product is a regulator-tracker. FINRA, EU AI Act, NY A8887-B, Utah AIPA, and India SGI update continuously. A one-time purchase locks you to a policy snapshot that goes stale inside a quarter. The artefact graph also compounds with audit history two quarters of immutable trail is worth more than the product was at month one.

Perfect. LaunchSynapse exports native SFMC audiences, content, and journeys. Nothing gets replaced. We ingest from Workfront, Figma, Canva, and your agencies, bind everything into one chain, and push validated packages into your existing SFMC tenant. Stack-neutrality is a contractual commitment, not a slogan.

Yes 15% off annual ACV for a 3-year commit, with a 5–7% annual ratchet inside the contract and an exit-for-cause clause. We do not cut price below 15% on standalone 1-year deals; the shared-responsibility clause and the policy-pack cadence are what the price buys.

Not yet. The dated EU AI Act Article 50 buying window is what justifies the premium today. If your regulatory surface is US-only (FINRA 2210, SEC Marketing Rule, state AI acts, NY A8887-B), the TCO math still works but we prioritise US-with-EU-subsidiary firms through 2026. We'll ship a US-only pack after.

Each vertical pack is co-authored with an AmLaw-50 advertising-law partner on an exclusive-per-vertical basis (Davis+Gilbert, Reed Smith, Venable class for FS). The firm carries the regulatory interpretation; we carry the engineering and the certification work. Packs refresh quarterly, with break-glass updates within 72 hours of any named enforcement action.

The Evidence Pack is engineered as regulator-addressable: versions, approvers, disclosures, models, activation logs, all cryptographically signed. We're publishing the format as an open JSON-LD specification and contributing it to IAB Tech Lab and C2PA working groups. The goal is recognition as the standard, not assertion and your General Counsel is part of that validation from day one, not a downstream observer.

No. Copilot mode with stage-gated approvals is the default. Every policy-gated decision policy violation, creative override, activation requires explicit human approval before advancement. Routine campaigns skip the reviewer's queue at draft time; only true exceptions escalate. Autopilot mode is a 2027+ roadmap item, gated behind SOC 2 Type II, ISO 42001, and a finalised shared-responsibility underwriting model.

The opposite is the bet. The policy engine catches rule violations at draft time before artefacts reach the reviewer's queue. Routine campaigns ship without human review at all; only genuine exceptions escalate. Design-partner target is eleven-day review cycles compressing to forty-eight hours, and ~3× campaigns per quarter on the same headcount. The shared dashboard means the CMO, the Deputy GC, and marketing ops see one number, not three.

Us: mid-market regulated financial-services firms with a staffed Deputy GC or Chief Compliance Officer, $5B+ assets, EU subsidiary exposure, and Salesforce Marketing Cloud or Adobe GenStudio in the marketing stack. Not us (yet): SMBs without a dedicated compliance function; non-regulated verticals; firms without a CMO + CCO/GC dual-buyer motion. We over-build for anything below that line until FY29.