NAIC Model Bulletin + state AI acts + EU AI Act one pipeline, one Evidence Pack.
Insurance marketing carries the same personal-attribution structure as FS: a Chief Compliance Officer named on the firm's compliance-officer mapping, with NAIC AI-in-insurance guidance and state DOI rules stacking on top. LaunchSynapse reuses the artefact graph and Evidence Pack format proven in FS and layers an insurance-vertical policy pack authored with a specialist advertising-law firm.
Insurance is Pin 2 on our beachhead ladder. We open co-design slots in 2027 after named FS references. The artefact graph, ledger, and Evidence Pack carry over from FS only the policy-pack content changes.
Regulations in scope
- NAIC Model Bulletin on AI
- State DOI Rules
- EU AI Act Art. 50
- NY A8887-B
Stacked at draft time, not review time
LaunchSynapse
- Artefact graph
- Policy packs (draft-time)
- Judge agents · adversarial QA
- Evidence Pack™ (signed)
Stack-neutral · Copilot default · EU data residency
Into the stack you already own
- Salesforce Marketing Cloud
- Adobe GenStudio
- HubSpot
- Workfront
Native objects · provenance preserved · never replaced
In scope
Regulations and standards we enforce at draft time.
Insurer use of AI systems
Disclosure, governance, and consumer-protection obligations.
Multi-state advertising
Per-state disclaimer composition and record-keeping.
EU-facing lines
Cross-border brokerage and reinsurance marketing.
Synthetic-performer disclosure
Testimonial and advisor-likeness use.
Field note
The day-to-day we hear from champions
“Our CCO is personally attributable on marketing-language violations in eleven state DOIs. The Evidence Pack format we saw in the wealth-management vertical is the same artefact my team is trying to build by hand.”
The pains
What breaks in your pipeline today
Multi-state disclaimer composition is manual
Variable disclaimers for 50 DOIs drift out of spec as rules update.
Testimonial and advisor-likeness rules tighten
AI-generated advisor imagery triggers NY A8887-B civil penalties.
Reinsurance cross-border marketing
EU AI Act exposure on broker-channel assets that leave US control.
The outcome
What changes with LaunchSynapse
50 DOIs
Disclosure composer
Per-state disclaimer layout rules maintained by the vendor.
Provable
Synthetic-performer use
Detection + disclosure pipeline before assets ship.
Carrier-aligned
Cyber / AI-E&O rider
Shared-responsibility first-loss absorption on covered packs.
Policy packs
Ships with insurance-specific coverage
At MVP: EU AI Act Article 50, FINRA 2210, NY A8887-B. Additional packs ship on a dated roadmap through Q3 2027 co-authored with an AmLaw-50 advertising-law partner and refreshed quarterly, with break-glass updates within 72 hours of any named enforcement action.
Integrations
Exports into the stack you already own
Enterprise-grade
Security, privacy, and model governance by construction.
Every procurement gate the CISO, CCO, and Risk Committee expect on a dated roadmap. Data stays in-region. Keys stay in Vault. Models stay in the registry.
SOC 2 Type I → Type II
Type I at design-partner signature; Type II by Q1 2027.
EU data residency
Dublin-region tenant; DPA + SCCs pre-shipped.
SSO · SCIM · RBAC/ABAC
Creator / Approver / Admin / Viewer separation.
Shared-responsibility clause
Contractual first-loss absorption on covered packs.
Cryptographic audit trail
Write-once · hash-chained · Merkle checkpoint.
Model registry + trace
Tenant-scoped approved models; per-artefact trace.
Partner posture · diligence-ready
AmLaw-50 advertising-law partner
Exclusive-per-vertical co-authorship of FS policy packs. Engagement live; named on contract for design partners.
Chubb / AIG / Beazley-class underwriter
Cyber-insurer for the shared-responsibility rider. Underwriting terms finalising alongside design-partner pilots.
C2PA · IAB Tech Lab working groups
Evidence Pack format contributed as open JSON-LD. Goal is recognition as standard, not assertion.
EU AI Act Article 50
Twenty minutes. One conversation. If the outside-counsel-displacement math works, we keep talking. If it doesn't, it's honest and short.