HIPAA + HITECH + state AI acts compliance throughput for regulated health marketing.
Healthcare marketing compliance sits between privacy (HIPAA / HITECH), advertising (FTC, state AI acts), and emerging AI-governance expectations. LaunchSynapse extends the artefact graph with a HIPAA-aware policy pack, BAA-ready tenancy, and a PHI-redaction Judge agent in every pipeline.
Healthcare is Pin 3 on our beachhead ladder, targeting 2028. Today we are not taking healthcare contracts. Join the waitlist to co-design the HIPAA-aware pack when the motion opens.
Regulations in scope
- HIPAA / HITECH
- FTC Section 5
- State AI Acts
- NY A8887-B
Stacked at draft time, not review time
LaunchSynapse
- Artefact graph
- Policy packs (draft-time)
- Judge agents · adversarial QA
- Evidence Pack™ (signed)
Stack-neutral · Copilot default · EU data residency
Into the stack you already own
- Salesforce Marketing Cloud
- HubSpot
- Adobe GenStudio
- Figma
Native objects · provenance preserved · never replaced
In scope
Regulations and standards we enforce at draft time.
Privacy + security
BAA-ready tenancy; PHI-redaction agent; audit trail.
Unfair / deceptive practices
Claims-substantiation for consumer-health advertising.
Utah AIPA, Texas TRAIGA, Colorado AI Act
Consumer-facing AI disclosure across multi-state campaigns.
Synthetic-performer disclosure
Clinical-imagery use + testimonial rules.
Field note
The day-to-day we hear from champions
“Our marketing-compliance surface is privacy-first today. A generalist GRC tool lives above marketing-ops. We need a pipeline-native substrate that's what the Evidence Pack format looks like.”
The pains
What breaks in your pipeline today
PHI leakage in creative pipelines
Patient testimonials and creative variants sometimes retain identifiers.
Multi-state AI-disclosure variance
State AI acts layered on top of long-standing FTC / state pharma-marketing rules.
BAA-ready vendor posture required
Every new integration forces a privacy review before it can touch marketing data.
The outcome
What changes with LaunchSynapse
BAA-ready
Tenancy
Dedicated, region-scoped deployment with PHI-redaction Judge agent.
HIPAA + FTC
Policy pack
Draft-time rule enforcement across both regimes.
Auditable
Consent + opt-out
Patient-facing consent bound to artefact lineage.
Policy packs
Ships with healthcare-specific coverage
At MVP: EU AI Act Article 50, FINRA 2210, NY A8887-B. Additional packs ship on a dated roadmap through Q3 2027 co-authored with an AmLaw-50 advertising-law partner and refreshed quarterly, with break-glass updates within 72 hours of any named enforcement action.
Integrations
Exports into the stack you already own
Enterprise-grade
Security, privacy, and model governance by construction.
Every procurement gate the CISO, CCO, and Risk Committee expect on a dated roadmap. Data stays in-region. Keys stay in Vault. Models stay in the registry.
SOC 2 Type I → Type II
Type I at design-partner signature; Type II by Q1 2027.
EU data residency
Dublin-region tenant; DPA + SCCs pre-shipped.
SSO · SCIM · RBAC/ABAC
Creator / Approver / Admin / Viewer separation.
Shared-responsibility clause
Contractual first-loss absorption on covered packs.
Cryptographic audit trail
Write-once · hash-chained · Merkle checkpoint.
Model registry + trace
Tenant-scoped approved models; per-artefact trace.
Partner posture · diligence-ready
AmLaw-50 advertising-law partner
Exclusive-per-vertical co-authorship of FS policy packs. Engagement live; named on contract for design partners.
Chubb / AIG / Beazley-class underwriter
Cyber-insurer for the shared-responsibility rider. Underwriting terms finalising alongside design-partner pilots.
C2PA · IAB Tech Lab working groups
Evidence Pack format contributed as open JSON-LD. Goal is recognition as standard, not assertion.
EU AI Act Article 50
Twenty minutes. One conversation. If the outside-counsel-displacement math works, we keep talking. If it doesn't, it's honest and short.