About
Compliance throughput is the next bottleneck. We're building the substrate.
AI content generation is commoditised. The 2026 regulatory cliff makes ungoverned AI marketing illegal in the EU and personally attributable under state AI acts. We exist because no incumbent can produce a cross-vendor audit chain by construction and we build that chain into the artefact graph that every campaign flows through.
The thesis
Salesforce, Adobe, Optimizely, Sitecore, Canva, NoimosAI, and Storyteq all compete on content throughput inside their own ecosystems. Regulated-enterprise marketing buyers need the opposite: a layer that sits above those ecosystems and signs across the seam. That is the category LaunchSynapse creates stack-neutral governed campaign-lifecycle orchestration.
Founding story
Yash Sharma, founder-CEO, spent the last several years as a senior AI/ML engineer and researcher on a Fortune 5 company's in-house AI research team. The team was embedded with the marketing organisation to build a segmentation model. Every CMO they scoped interrupted the conversation with the same sentence: the model was not the bottleneck. Eleven-day campaign cycles were. Five tools with no audit between them was. An un-produceable record of what shipped was. Discovery widened; the sentence repeated. The lifecycle layer was unowned. That is when it stopped being a day-job observation and started being a company.
What we build
- • An artefact graph that binds every campaign object across Salesforce, Adobe, Canva, Figma, and external agencies into one signed chain.
- • A compliance-as-code policy engine, with packs co-authored by an AmLaw-50 advertising-law partner on an exclusive-per-vertical basis.
- • Adversarial QA agents that stress-test drafted campaigns for prompt injection, claim substantiation, IP, and bias.
- • A cryptographic, write-once audit trail with daily Merkle-root checkpoints.
- • A one-click Evidence Pack PDF + JSON-LD regulator-ready, assembled in seconds.
- • Stack-neutral exporters into the execution platforms customers already own.
- • A contractual shared-responsibility clause + cyber / AI-E&O insurance rider that absorbs first-loss on misclassified disclosures within covered packs.
Where we are
Pre-revenue. Pre-design-partner. Alpha vertical-slice in active build. AmLaw-50 partnership MOU in flight. Cyber-insurer rider in underwriter review. SOC 2 Type I in progress. We are honest about every milestone that is how a Sage brand earns the right to sit in a Deputy GC's critical path.
Contact
EU AI Act Article 50
Twenty minutes. One conversation. If the outside-counsel-displacement math works, we keep talking. If it doesn't, it's honest and short.