Priya · Deputy GC, Head of Marketing Compliance
7:15 a.m. on a Tuesday.
Forty-to-sixty overnight review requests already in her Jira queue. Each breaching the CMO's forty-eight-hour SLA. Each arriving from a different tool Marketing Cloud, Workfront, Figma, Canva, an external agency's SharePoint.
Her four-person team repeats the same five classes of rework on sixty percent of artefacts. Eight to twenty hours to assemble one campaign's audit trail. Under the firm's compliance-officer mapping, a missed Article 50 disclosure is personally attributable.
She needs a bridge. Not a new ecosystem. A layer that sits above the stack and signs across the seam.
After LaunchSynapse
Her Jira queue has six items, not sixty each a true exception the policy engine could not resolve at draft time. She generates the Evidence Pack for Thursday's outside-counsel request in fourteen seconds instead of twenty hours. The Board paper for next week's Risk Committee generates itself from the same artefact graph.